#CEDAR | Participations

Captura de ecrã 2016-07-16, às 09.02.28

O CEDAR – Consortium on Emerging Directions in Audience Research congrega investigadores de 14 países europeus e foca-se no estudo de audiências dos media.

Deixamos o link para o special issue da revista Participations: Volume 13, Issue 1 – editado pelas coordenadoras do CEDAR, Ranjana Das e Brita Ytre-Arne – bem como o resumos do que é a rede e dos resultados para primeira fase:

Overview of CEDAR

“Bringing together academics from 13 European countries and stakeholders from the European Broadcasting Union (EU level) and Creative Skill set (UK level), a new, international consortium CEDAR (Consortium on Emerging Directions in Audience Research) proposes to enhance knowledge in communication studies and related fields in the humanities and social sciences. It will (1) map key emerging trends in the practices of media audiences in a networked and globalised world and (2) use established tools of foresight analysis to draw out a cross-disciplinary research agenda for the study of audiences in 2030. CEDAR will be the first attempted foresight-analysis exercise on audiences and also the first research consortium in the field comprising early-career academics. CEDAR will build knowledge and also capacities of an entire generation of academics, while facilitating the exchange of knowledge across disciplinary, conceptual and inter-sector boundaries.” (Website)


Findings: Phase 1

“Hub 1: Audiences’ coping strategies with digital/hyper-connected media

  1. Audiences are increasingly confronted with intrusive and automated digital media.
  2. Audiences are developing new coping strategies (sense-making, appropriation) to deal with the formative and intrusive interfaces of digital media
  3. Newer literacies are being developed, which shift attention towards the operating of digital media platforms and addresses their political and ethical implications


Hub 2: Audience interruptions of content flows

  1. Audience practices increasingly include small acts of productive engagement with media content.
  2. Some productive practices more frequently supplement and broaden and challenge mainstream media content
  3. There is an increased use of technology in story-telling by minority audiences and research is focusing on the political significance of the digital exchange of discourses and narratives


Hub 3: The co-option of audience work

  1. The creative participation of audiences in glocalisation is being managed/co-opted by global players
  2. Digital media platform design shaping content and audience agency into computable data (metrification)
  3. Media industries are encouraging and appropriating audiences productive engagement for their purposes


Hub 4: The micro-macro politics of audience action

  1. An emerging micro-politics of Small-scale, everyday, individual actions are finding political/ethical significance
  2. Listening is involving new modes of receptivity entailing constant switches between background attention to active reception, and research is investigating it’s political implications
  3. Some audiences are channelizing their emotions and literacies into social movements and organised action” (Ranjana Das presentation at IAMCR2016)